Olive Theory Event Co.
Custom Brand & Showit Website for Colorado Wedding Planner
The Scope:
Logo Design & Branding
Custom illustrations
Brand Pattern
1-Page Showit Website
Website Copywriting
The Goal:
From setback to success: the brand and website launch that changed everything for Ashley.
The goal was to create a brand and website that set Ashley apart from the sea of neutral, “safe” wedding planners in Colorado.
After six years planning weddings full-time for another company, Ashley’s role came to an unexpected end. For Ashley, that was the push she needed. She was ready to take control of her career, support her own clients on her own terms, and build a business that truly reflected her personality and values.
Ashley’s vision was luxury with a twist: eccentric, bold, and a little offbeat, while still approachable enough to attract couples who value personality and polish.
Since she was starting fresh, she didn’t need a massive site yet, just a solid foundation. A custom brand identity paired with a budget-friendly, lite Showit site that could grow as she grew.
The Result:
Sarah's new brand and website finally feel like her and make her instantly credible to the luxury market she wants to attract.
The transformation happened in three phases. First, the brand: a refined logo suite, curated fonts, a cohesive color palette, custom illustration, and tagline that gave her a timeless identity with edge.
Then the website: a semi-custom Showit design that doesn’t just look good, it works hard. Strategic, SEO-friendly, and built to convert, it now shows her true talent, tells her story, and sells her services on repeat.
Finally, a polished font brochure and on-brand social media templates gave Sarah everything she needs to show up consistently and confidently across every platform.
The result? A brand that feels as magnetic as the woman behind it, and a site that makes couples see she’s the best choice!
