Rachael Laporte
Custom Brand & Showit Website for Paris Photographer
The Scope:
Logo Design & Branding
7-Page Showit Website
Automated Portfolio
Essential SEO
CRM Integration
The Goal:
From DIY to a custom brand and Showit website that feel as magical as Paris itself.
The goal was to create a brand and website as vibrant and joyful as Rachael's personality, while still feeling timeless and aligned with her editing style.
Rachael brand and website were completely DIY and it showed. She worried that investing in a bold, colorful vision might clash with her editing style or feel too over the top.
More than anything, she wanted her online presence to capture the joy, connection, and editorial edge her photography is known for, without losing the timeless feel that makes her work stand out.
The goal was clear: elevate her DIY brand into something professional, polished, and unforgettable. A Paris photography brand that felt as stylish and full of life as the city itself, paired with a Showit website that could showcase her work beautifully and speak directly to the high-end, travel-loving clients she attracts.
The Result:
Rachael's brand and website is now unapologetically her. Bold, joyful, and bursting with personality.
The typography, colors, and custom design details created a look that balances maximalist energy with timeless sophistication. It feels editorial and vibrant, without ever tipping into “too much.”
Her new Showit website brings it all together. No longer limited by DIY design, it now tells her story with confidence, showcases her portfolio in a way that feels luxurious, and guides potential clients seamlessly to inquire. Strategic and user-friendly, it’s more than just beautiful — it’s built to work hard, giving her the confidence to raise her rates and attract the clients who truly value her work.
The result? A photography brand that finally reflects the artist behind the lens — stylish, magnetic, and impossible to forget.
"I’m so obsessed with the brand, and the website is beyond my wildest dreams!"
"I can’t believe what a gorgeous job Beckie has done — I mean, I see it, I believe it, but it’s just incredible! Her creativity is unlike anything I could have imagined! I’m so in love with the logo, it’s so fun and creative. I sat with the website for an hour just trying to believe that it’s me... my work!! Blown away doesn't begin to describe how I feel!"
Rachael Laporte
Paris Photographer
