If you’ve spent any time researching website platforms lately, or if you’re on threads especially, you’ve probably come across conversations (*cough* debates) about Showit and SEO.

Some people say Showit is bad for SEO. Others argue it’s great. But what’s the truth?

Before we get into it, it’s important to know that many designers have strong opinions on platforms, and often have bias based on the platform they specialize in.

So let’s take a step back and look at this properly. Because the real answer is far less dramatic than the internet sometimes makes it sound.

Let’s walk through where Showit performs well, where it has limitations, and what actually affects your rankings.

First: SEO is about more than your website platform

Before we talk about Showit, it’s important to understand that your website platform alone doesn’t determine whether your website ranks. Showit isn’t perfect for SEO but no platform is. SEO results depend more on how your site is built and managed than the platform itself.

Search engines consider things like:

• the quality and relevance of your content
• how your pages are structured
• internal linking
• backlinks from other sites
• page speed and user experience
• technical setup and crawlability

You could build a site on any platform and still struggle to rank if the basics aren’t in place.

The platform matters. But it’s only one piece of the puzzle.

Where Showit performs well for SEO

Showit has solid SEO foundations including:

Control over page titles and meta descriptions

Showit allows you to customise page titles and meta descriptions for every page on your site.

These are the elements search engines use to understand what your pages are about and what appears in search results.

Having control over these fields is a basic SEO requirement, and Showit makes it easy to edit them.

Custom URLs and redirects

Showit allows you to create clean, keyword-friendly URLs rather than automatically generated ones.

You can also implement 301 redirects when pages move or URLs change. This is important when redesigning a site or restructuring content, because redirects help preserve your search rankings.

Sitemap generation and indexing controls

Showit automatically generates a sitemap, which helps search engines understand the structure of your site and discover your pages.

You can also control whether certain pages are indexed or hidden from search engines, which can be useful for things like landing pages or temporary content.

Mobile design control

Mobile usability is an important ranking factor.

Showit allows designers to adjust the mobile layout separately from desktop. This can result in a more refined mobile experience compared with platforms that simply stack elements automatically.

Of course, it also means the designer needs to pay attention to both versions when building the site.

WordPress blog integration

One of Showit’s biggest SEO advantages is its blog setup.

Showit uses WordPress to power its blogging system, which is widely regarded as one of the strongest platforms for SEO-focused content.

That means you can benefit from:

• robust blogging tools
• SEO plugins
• content categories and tagging
• structured blog archives

For businesses relying on blog content to attract search traffic, this combination can work extremely well.

Showit’s SEO limitations

Now for the honest part.

There are some areas where Showit requires a bit more care from a design and SEO perspective.

Page speed can vary

Showit uses a visual canvas builder. This gives designers a lot of creative freedom, but it can sometimes result in heavier page structures compared with simpler builders.

Page speed issues are usually caused by things like:

• oversized images
• too many animations
• excessive design layers
• inefficient page structure

When sites are designed thoughtfully and images are optimised, these issues can be managed well. But it’s something to be aware of.

Visual design can lead to SEO mistakes

Because Showit is so design-focused, it’s easy for people to focus heavily on visuals and overlook some SEO fundamentals.

Common mistakes include:

• using headings incorrectly or skipping heading levels
• placing important text inside images instead of real text
• designing pages with very little written content
• creating layouts that look great but lack clear structure

These aren’t problems with the platform itself, but they can affect SEO performance if they’re not addressed.

Text inside images

This is a particularly common issue with design-heavy sites.

Search engines cannot read text embedded in images the same way they can read real page text. If important information is only shown in graphics, search engines may miss it entirely.

Whenever possible, key content should be written as actual text on the page.

Content depth matters

Many visually driven websites have very little written content.

But search engines rely on text to understand what a page is about. Pages with only a few sentences often struggle to rank for competitive keywords.

Adding thoughtful, helpful content makes a significant difference.

SEO basics that matter on Showit (and any platform)

Many SEO issues attributed to Showit actually come down to missing basics.

Some of the most common ones include:

• missing page titles or meta descriptions
• poor heading structure (H1, H2, H3 hierarchy)
• unoptimised image sizes
• weak internal linking between pages
• thin page content
• missing alt text for images
• no redirect setup during redesigns

Any platform will struggle if these foundations aren’t in place.

How Showit compares to other platforms

When people ask whether Showit is bad for SEO, they’re usually comparing it to other popular platforms like Squarespace, Wix, or WordPress.

In reality, all of these platforms are capable of ranking in search results. The difference is how much control you have over SEO settings, how easy it is to implement best practices, and how flexible the platform is for long-term optimisation.

Showit vs Squarespace

Squarespace has strong built-in SEO features and a fairly structured system. It handles a lot of technical SEO basics automatically, like sitemaps and indexing settings.

This makes it relatively beginner-friendly from an SEO perspective.

Showit gives you similar control over important SEO settings like page titles, meta descriptions, alt text, and URLs. However, because it’s a more visual builder, the person building the site needs to pay closer attention to things like heading hierarchy and content structure.

One advantage Showit has is its WordPress blog integration. WordPress is widely regarded as one of the strongest platforms for content-driven SEO, which can make a difference if blogging is a key part of your strategy.

In practice, both platforms can perform well in search results when SEO fundamentals are implemented properly.

Showit vs Wix

Wix has invested heavily in SEO over the past few years. The platform now includes built-in tools that guide users through basic SEO setup, including page titles, meta descriptions, structured data, and indexing settings.

Showit also allows full control over core SEO elements like titles, descriptions, URLs, and image alt text. However, it doesn’t include as many guided SEO tools within the platform itself. This means SEO setup relies more on the person building the site understanding best practices.

Both platforms are capable of ranking well. The difference is that Wix tends to guide beginners more, while Showit gives more manual control over how pages are structured.

Showit vs WordPress

WordPress is often considered the most powerful platform for SEO because it offers the highest level of control.

The beauty of Showit is that it integrates with WordPress behind the scenes. WordPress powers the blog portion of your site, which means you can use tools like SEO plugins, categories, tagging, and other WordPress features to strengthen your content strategy.

Depending on how your site is set up, plugins can also add additional functionality beyond blogging.

The trade-off is that running a full WordPress website usually requires more technical management, including hosting, security, and plugin updates. Showit simplifies much of that technical setup while still using WordPress for content management.

This allows users to benefit from WordPress’ SEO strengths without needing to manage an entire WordPress site themselves.

How to get the best SEO results on Showit

If you want your Showit site to perform well in search results, focus on the things that actually make the biggest difference.

Start with the basics:

• use clear page titles and meta descriptions
• structure pages with proper heading hierarchy
• optimise image sizes and alt text
• write helpful, meaningful content on your pages
• link between related pages on your site
• publish valuable blog content regularly

And if blogging is part of your strategy, make good use of the WordPress side of Showit to implement stronger content optimisation and SEO tools.

So… is Showit bad for SEO?

No. Showit is not inherently bad for SEO.

Like any website platform, its performance depends on how well the site is structured, how strong the content is, and whether SEO fundamentals are implemented properly.

Showit gives you solid SEO controls and the added bonus of WordPress blogging.

. It also has a few technical limitations that require thoughtful setup.

But when the fundamentals are done well, Showit sites absolutely can rank highly on search.

And in most cases, the strategy behind the site matters far more than the platform it’s built on.