Books for Brand Designers
Building a Story Brand by Donald Miller
Building a Story Brand by Donald Miller is a highly recommended book for anyone looking to improve their brand storytelling skills. The author outlines a simple, 7-part formula for creating a clear and compelling brand story that will connect with customers and drive business success. Miller emphasizes the importance of keeping the customer as the hero of the story, rather than the brand, and provides practical tips and examples for how to implement this approach. Overall, the book is well-written, easy to understand, and full of practical insights that can help businesses of all sizes improve their marketing and branding efforts.
Brand Thinking and Other Noble Pursuits by Debbie Millman
Brand Thinking and Other Noble Pursuits by Debbie Millman is a book that explores the art and science of branding and design. The author shares her insights and experiences on the topic and provides practical tips for those interested in pursuing a career in branding or design. The book covers aspects such as design, marketing, storytelling, and innovation in branding, emphasizing the emotional impact of branding on people’s perception of a company or product. It is a valuable resource for anyone interested in branding and design and offers practical and insightful advice.
Branding in Five and a Half Steps by Michael Johnson
“Branding in Five and a Half Steps” by Michael Johnson is a book that provides a comprehensive guide to branding and how to create a strong brand identity. Johnson’s five and a half steps approach makes branding approachable and easy to understand, even for those who have limited branding knowledge. He covers various topics including understanding your audience, crafting your message, and creating a visual identity. This book is ideal for entrepreneurs, small business owners, and marketing professionals looking to enhance their branding skills.
Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheleler
Designing Brand Identity by Alina Wheleler is an in-depth guide for creating a successful brand identity. The book covers all aspects of branding, from research and strategy to visual identity and implementation. The author provides practical tips and real-world examples that make it easy to understand the concepts and apply them to your own brand. The book is well-organized and accessible, making it a must-read for anyone involved in branding, including graphic designers, marketers, and entrepreneurs. Overall, this is a comprehensive and essential resource for anyone looking to build a strong and memorable brand.
Logo by Michael Evamy is a comprehensive guide to the world of logos, their design, and the evolution of branding. The book is filled with illustrations and examples of iconic logos, and the author provides in-depth analysis on the design principles and elements that make a logo successful. The author also examines the cultural and historical context behind the creation of these logos and how they have influenced the branding and marketing industry. The book is a must-read for graphic designers, marketing professionals, and anyone interested in branding and logos.
Books for Website Designers
The Principles of Beautiful Web Design by Jason Beaird, James George, & Alex Walker
The Principles of Beautiful Web Design is a comprehensive guide for web designers, covering color theory, typography, layouts, and graphic design elements. The authors present complex concepts in an easy-to-understand format, making it accessible to beginners and experienced designers. The book is well-illustrated with detailed examples, making it easy for readers to follow and apply the concepts. A must-read for anyone looking to improve their web design skills and create visually appealing and user-friendly websites.
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug
Don’t Make Me Think, Revisited is a must-read for anyone involved in web design, development, or user experience. In this revised edition, Steve Krug provides practical, common-sense advice for creating effective, user-friendly websites. He emphasizes the importance of usability testing, simplicity, and the need to put yourself in the shoes of the user. The book is full of examples, anecdotes, and humor that make it an enjoyable read, even for those with no technical background. Overall, this book is a must-have for anyone looking to improve the usability and user experience of their websites.
A Web for Everyone: Designing Accessible User Experience by Sarah Horton and Whitney Quesenbery
A Web for Everyone is a comprehensive guide for designers and developers to create accessible, user-centered websites and applications. The authors, Sarah Horton and Whitney Quesenbery, discuss the importance of accessibility and provide practical tips and techniques to ensure that everyone can access and enjoy digital experiences. The book covers the basics of accessibility, including the impact of disabilities, and the laws and guidelines that regulate accessible design. The authors also explore the design process, from research and prototyping to testing and implementation. The book is an essential resource for anyone who wants to create accessible, inclusive digital experiences for all users.
Design for Hackers by David Kadavy
Design for Hackers is a book written by David Kadavy, a designer, and entrepreneur. The book is aimed at helping non-designers, particularly coders and software engineers, understand the fundamentals of design. The book covers a range of topics, including color theory, typography, composition, and branding, and provides practical tips and tricks for creating beautiful and effective designs. The author uses examples from the tech world and popular design trends to help the reader understand the concepts. The book is written in an accessible and easy-to-follow style and is designed to be a comprehensive guide for anyone looking to improve their design skills.
Letting Go of the Words Writing Web Content That Works by Janice Redish
“Letting Go of the Words” is a book that will have you laughing and learning at the same time! Janice Redish provides a witty and entertaining guide to writing web content that actually works. Say goodbye to boring, ineffective writing and hello to captivating, conversion-driven content. With Redish’s guidance, you’ll learn how to let go of formal language and embrace a conversational tone that resonates with your audience. This book is a must-read for anyone looking to improve their writing skills and drive results online. Get ready to have some fun while you transform into a web content writing master!
Design Business Books
The Business of Design: Balancing Creativity and Profitability by Keith Grane
The Business of Design: Balancing Creativity and Profitability is a book that tackles the age-old struggle of designers trying to balance their artistic flair with the cold, hard realities of running a business. Author Keith Grane has come up with some clever strategies for designers to turn their passion for design into a lucrative empire, without losing their creative spirit. The book is like a roadmap for designers looking to conquer the business world and make a killing (figuratively speaking, of course). You’ll learn about the delicate dance of pricing, client management, and managing the finances of your design business, all while keeping your creative juices flowing. Whether you’re starting from scratch or trying to revamp your existing design business, The Business of Design is the guide you need to keep your business and creativity in harmony. So grab a pencil and start doodling your way to success!
How to be a Graphic Designer Without Losing Your Soul by Adrian Shaughnessy
“How to be a Graphic Designer Without Losing Your Soul” is a guidebook written by Adrian Shaughnessy for aspiring graphic designers who want to build a successful career while maintaining their creativity and authenticity. The book explores various aspects of the graphic design industry, including the challenges of the modern digital age, the role of graphic designers in the commercial world, and the importance of ethics in the field. It also provides practical advice on how to find a balance between commercial demands and personal creativity, and how to stay true to oneself while pursuing success as a graphic designer. Overall, the book offers valuable insights and guidance for anyone looking to build a fulfilling career in graphic design.
Creative Truth: Start and Build a Profitable Design Business by Brad Weaver
Creative Truth: Start and Build a Profitable Design Business is a book written by Brad Weaver, a successful designer and entrepreneur. The book provides a comprehensive guide for aspiring designers and creative entrepreneurs who are looking to start and build a profitable design business. The author shares his personal experience and expertise in the industry, offering practical advice and tips on how to get started, manage finances, find clients, build a strong brand, and grow your business. He also covers the essential elements of a successful design business such as strategy, marketing, sales, and customer service. This book is a must-read for anyone looking to start a design business and achieve success in the competitive world of design and entrepreneurship.
Freelance and Business and Stuff: A Guide for Creatives by Amy and Jennifer Hood
“Freelance and Business for Creatives” is a guidebook written by Amy and Jennifer Hood. The book provides an overview of freelance and business concepts, specifically geared towards creative professionals. The authors provide guidance on essential business practices such as invoicing, budgeting, and marketing, as well as tips for maintaining a healthy work-life balance. They also discuss the benefits and challenges of freelance work and offer practical advice for growing and managing a successful creative business. Overall, this guidebook is an essential resource for anyone looking to build a successful freelance or creative business.
Work Hard & Be Nice to People by Anthony Burrill
Work Hard & Be Nice to People is a book written by British graphic designer and artist, Anthony Burrill. It is a collection of motivational quotes and messages that aim to inspire and encourage people to work hard and be kind to others. The book features Burrill’s signature typography style, combining simple text with bold images, and covers topics such as motivation, creativity, and relationships. The book encourages readers to stay true to themselves and their passions, to work hard and never give up, and to always treat others with kindness and respect. It is a uplifting and inspiring book that is perfect for anyone looking to boost their motivation and make positive changes in their life.
Turning Pro by Steven Pressfield
Turning Pro by Steven Pressfield is a self-help book that focuses on the concept of becoming a professional. The author argues that there is a difference between being an amateur and being a professional and that the shift from amateur to professional requires discipline and effort. The book offers insights and advice on overcoming fear and resistance, developing a work ethic, and creating a creative routine. The author emphasizes the importance of taking action and maintaining focus, even in the face of obstacles. The book aims to motivate and inspire readers to turn pro in their lives and careers.
Copy This Book An Artist’s Guide to Copyright by Eric Schrijver
Copy This Book is an artist’s guide to copyright written by Eric Schrijver. This book provides a comprehensive overview of the basics of copyright law, including what it is, how it works, and how artists can protect their rights. The author covers key topics such as the role of copyright in the arts, the impact of technology on copyright, and the importance of licensing. This book is aimed at artists, writers, and creators who want to better understand their rights and how to protect their work. The author uses clear and accessible language to demystify complex legal concepts, making this an invaluable resource for anyone interested in copyright.
Design Theory Books
The Designer’s Dictionary of Color by Sean Adams
The Designer’s Dictionary of Color is a comprehensive guide to color theory and design, written by graphic designer and educator Sean Adams. The book provides an in-depth analysis of color theory, including the emotional and cultural associations of colors, and the various color systems used in design. The book also explores the use of color in branding, packaging, and advertising, and provides tips and techniques for effectively using color in design projects. With a focus on practical applications, this book is an essential resource for graphic designers, illustrators, and anyone interested in color in design.
Color Index by Jim Krause is a comprehensive reference book for designers, artists, and anyone working with color. It is a comprehensive guide to over 3,000 color swatches, arranged in a logical and intuitive format. The book provides a comprehensive understanding of color theory, color mixing, and color schemes, as well as an extensive reference section of color combinations. The Color Index is an essential tool for anyone looking to develop their color knowledge, and it is an invaluable resource for artists and designers looking to create vibrant, eye-catching designs.
The Design of Everyday Things by Don Norman
“The Design of Everyday Things” by Don Norman is filled with humorous anecdotes and witty observations about the design of everyday objects, making it a fun and enjoyable read. Norman’s writing style is engaging and relatable, and he makes complex design concepts accessible and easy to understand. He also offers a unique perspective on the design of everyday things, highlighting the often-overlooked aspects of usability and user experience. Whether you’re a seasoned designer or just have an interest in the subject, “The Design of Everyday Things” is sure to provide a fun and informative read.
Grid systems in graphic design: A visual communication manual for graphic designers, typographers and three dimensional designers by Josef Müller-Brockmann
Grid Systems in Graphic Design is a classic design manual written by Swiss graphic designer Josef Müller-Brockmann. The book covers the fundamental principles of grid systems, which are used in graphic design to create visual structure and consistency in layouts. Müller-Brockmann provides practical tips and guidelines for using grids in various design projects, such as brochures, posters, and annual reports. He emphasizes the importance of using grids to create visual harmony and order, and encourages designers to experiment with different grid configurations to achieve the best results. This book is a valuable resource for graphic designers, typographers, and three-dimensional designers who want to understand the basics of grid systems and apply them in their design work.
Created to Create by Jon Jorgenson
Created to Create is a book written by Jon Jorgenson that explores the concept of creativity and the role it plays in our lives. The author argues that every person has the potential to be creative and that creativity is a valuable aspect of our lives. The book provides practical steps to help readers tap into their creative potential and encourage them to explore their passions. Jorgenson also shares stories and insights from his own life to illustrate how creativity can be used to make a positive impact on the world. This book is aimed at anyone looking to tap into their creativity and find purpose and fulfillment in their lives.
Typography Books
Thinking with Type by Ellen Lupton
Thinking with Type is a comprehensive guide to typography written by Ellen Lupton. The book covers the fundamental principles of typography, including letterform design, spacing, hierarchy, and color. It also delves into the history of typography and the role it plays in communication design. Through a series of visual examples and case studies, the book provides practical tips and tricks for designing with type effectively. It also explores the different ways that typography can influence the meaning and emotional impact of a message. Thinking with Type is an essential resource for graphic designers, artists, writers, and anyone who wants to understand and work with type more effectively.
Type Rules The Designer’s Guide to Professional Typography by Ilene Strizver
Type Rules: The Designer’s Guide to Professional Typography by Ilene Strizver is a comprehensive guide to typography, aimed at designers and typography enthusiasts. The book covers all aspects of type design, including letter forms, typeface families, spacing, line length, kerning, and more. It provides practical tips and advice on how to use typography effectively in design projects, with a focus on creating visually appealing and readable text. The author’s easy-to-follow writing style, combined with numerous illustrations, makes this guide an accessible and essential resource for anyone looking to improve their typographical skills.
Drawing Type An Introduction to Illustrating Letterforms by Alex Fawkes
Drawing Type: An Introduction to Illustrating Letterforms by Alex Fawkes is a comprehensive guide to the art of letterform illustration. This book explores the fundamentals of letterform design, including anatomy, proportion, and structure. The author also delves into the various styles and techniques used in letterform illustration, including hand-drawn, digital, and experimental approaches. Throughout the book, Alex Fawkes offers practical tips, exercises, and inspiration for those who want to hone their skills in the field of letterform illustration. Whether you are an aspiring artist, graphic designer, or calligrapher, Drawing Type is a must-read for anyone interested in this fascinating and dynamic field.
